NZOIA Staff and Board
Of the industry, for the industry

Penny HollandOperations Manager
Penny became interested in outdoor recreation while at Otago University and began instructing through teaching Outdoor Education. Since then she has worked at Outward Bound, as a glacier guide, and at Aoraki Polytechnic as Team Leader. Alpine, Bush, Kayak & Rock were her specialties and she was a NZOIA Assessor for many years. Nowadays she juggles NZOIA work with chasing her daughter around the world, who represents NZ in Alpine Ski racing. Penny is an avid skier by default and still enjoys tramping, rock climbing, sup surfing, mountain biking and pretty much anything in the outdoors when she gets a chance.
admin@nzoia.org.nz
03 5390509

Sonya SutherlandBusiness Manager
Sonya is an Aoraki and CPIT graduate, who specialised in Rock, Kayak and Bush. She has been instructing in the outdoor and recreation sector since the late 90's and has organised a number of events. A passion for personal development and the outdoors has seen her work for organisations such as Outward Bound, Chch YMCA, Foundation for Youth Development and Sport Tasman. Married to another outdoor instructor, with two children, Sonya is often out on family adventures in the hills tramping, mountain biking and skiing.
accounts@nzoia.org.nz
03 5390509
027 5390509

Ali NukadaAssessment Coordinator
Ali joined the NZOIA team at the beginning of 2022 in a support role and has now taken over the reins from Pip as our Assessment Coordinator. Ali has a Bachelor of Physical Education from Otago Uni and a Graduate Diploma of Teaching and Learning. She has worked in the outdoor sector for a number of years as an Outdoor Instructor and secondary school PE and Outdoor Ed Teacher. She's a busy woman and juggles NZOIA work with two active kids and training for Cross Fit comps!
admin@nzoia.org.nz
03 5390509

Libby CliftonAdministration Assistant
Libby is our Admin superstar! Alongside her part-time role with NZOIA, Libby also works at Mt Aspiring College in Wānaka as an Outdoor Instructor. Outdoor recreation became a passion while studying a Bachelor of Physical Education at Otago University. This led to completing a diploma in Outdoor Adventure Education through Hillary Outdoors which kickstarted her career in the outdoor industry. While working as a contractor she completed a grad dip in teaching. Libby loves living in Wānaka and getting out in the mountains or on the river!
admin@nzoia.org.nz
03 5390509

Emma MalcolmAdmin Support Contractor
Emma joined us in July 2022 as a contractor to assist with organising model clients for assessments and logistical support. Emma has worked in the adventure tourism and outdoor education industries for over 14 years and been a NZOIA member for 12. She completed a Diploma in Outdoor Leadership and Management with Otago Polytech and went on to graduate with a Bachelor of Sustainability and Outdoor Education from ARA. She also has a Graduate Diploma of Teaching Secondary, most recently working for Tihoi. She now juggles family life and work in Dunedin, while finding time to get out and adventure in the outdoors.
admin@nzoia.org.nz
03 5390509

Deb HurdleExecutive Services Provider
Deb has been providing Executive Services to NZOIA since 2014 and has a wealth of knowledge. She previously worked at Sport NZ and has had a long standing relationship with NZOIA. Deb represents NZOIA's interests at key sector and stakeholder meetings to meet NZOIA's members needs. She also supports our staff team and Board with advice and support.
debhurdlesnz@gmail.com
021 871 199
NZOIA Board

Gemma ParkinChair - Elected Board Member
Board Portfolio group: Operational Excellence
Great Barrier Island
gemma.parkin@landsar.org.nz
021 907695

Tim WillsElected Board Member
Board Portfolio group: Membership and Advocacy
Auckland
tim@adventurespecialties.co.nz
027 245 2692

Ben WhiteElected Board Member
Board Portfolio group: Qualifications and Standards
Christchurch
whiteykayak@gmail.com
027 9343086

Jo ThompsonElected Board Member
Board Portfolio group: Qualifications and Standards
Taranaki
jo.thompson2017@gmail.com
027 4154103

Travis DonoghueAppointed Board Member
Board Portfolio group: Operational Excellence
Waikato
tdonoghue@mtruapehu.com
021 824 791

Dallis Parker WatersAppointed Board Member
Board Portfolio group: Operational Excellence
Nelson
DallisWaters@gmail.com
021 446263

Karllie CliftonAppointed Board Member
Board Portfolio group: Membership and Advocacy
Auckland
kaclifton@gmail.com
021 684 892