NZOIA Staff and Board

    Of the industry, for the industry

    Penny Holland
    Penny HollandOperations Manager
    Penny became interested in outdoor recreation while at Otago University and began instructing through teaching Outdoor Education. Since then she has worked at Outward Bound, as a glacier guide, and at Aoraki Polytechnic as Team Leader. Alpine, Bush, Kayak & Rock were her specialties and she was a NZOIA Assessor for many years. Nowadays she juggles NZOIA work with chasing her daughter around the world, who represents NZ in Alpine Ski racing. Penny is an avid skier by default and still enjoys tramping, rock climbing, sup surfing, mountain biking and pretty much anything in the outdoors when she gets a chance.
    03 5390509
    Sonya Sutherland
    Sonya SutherlandBusiness Manager
    Sonya is an Aoraki and CPIT graduate, who specialised in Rock, Kayak and Bush. She has been instructing in the outdoor and recreation sector since the late 90's and has organised a number of events. A passion for personal development and the outdoors has seen her work for organisations such as Outward Bound, Chch YMCA, Foundation for Youth Development and Sport Tasman. Married to another outdoor instructor, with two children, Sonya is often out on family adventures in the hills tramping, mountain biking and skiing.
    03 5390509
    027 5390509
    Ali Nukada
    Ali NukadaAssessment Coordinator
    Ali joined the NZOIA team at the beginning of 2022 in a support role and has now taken over the reins from Pip as our Assessment Coordinator. Ali has a Bachelor of Physical Education from Otago Uni and a Graduate Diploma of Teaching and Learning. She has worked in the outdoor sector for a number of years as an Outdoor Instructor and secondary school PE and Outdoor Ed Teacher. She's a busy woman and juggles NZOIA work with two active kids and training for Cross Fit comps!
    03 5390509
    Sal Beisly
    Sal BeislyAdministration Assistant
    Sal is a keen adventurer along with her husband and grown kids. She spent several years in Bolivia guiding youth in the mountains and more recently has guided the Tongariro Alpine Crossing literally hundreds of times! Sal has also worked at BMAC and NZAC. She can be found in the outdoors in almost all of her free time - running, rock climbing, tramping, swimming, biking or mountaineering. She now has two primary school-aged foster children who are also outdoor enthusiasts!.
    03 5390509
    Emma Malcolm
    Emma MalcolmAdmin Support Contractor
    Emma joined us in July 2022 as a contractor to assist with organising model clients for assessments and logistical support. Emma has worked in the adventure tourism and outdoor education industries for over 14 years and been a NZOIA member for 12. She completed a Diploma in Outdoor Leadership and Management with Otago Polytech and went on to graduate with a Bachelor of Sustainability and Outdoor Education from ARA. She also has a Graduate Diploma of Teaching Secondary, most recently working for Tihoi. She now juggles family life and work in Dunedin, while finding time to get out and adventure in the outdoors.
    03 5390509
    Deb Hurdle
    Deb HurdleExecutive Services Provider
    Deb has been providing Executive Services to NZOIA since 2014 and has a wealth of knowledge. She previously worked at Sport NZ and has had a long standing relationship with NZOIA. Deb represents NZOIA's interests at key sector and stakeholder meetings to meet NZOIA's members needs. She also supports our staff team and Board with advice and support.
    021 871 199

    NZOIA Board

    Gemma Parkin
    Gemma ParkinChair - Elected Board Member
    Board Portfolio group: Operational Excellence

    Great Barrier Island

    021 907695
    Mark Johnston
    Mark JohnstonElected Board Member
    Board Portfolio group: Membership and Advocacy


    027 274 5622
    Ben White
    Ben WhiteElected Board Member
    Board Portfolio group: Qualifications and Standards


    027 9343086
    Jo Thompson
    Jo ThompsonElected Board Member
    Board Portfolio group: Qualifications and Standards


    027 4154103
    Travis Donoghue
    Travis DonoghueAppointed Board Member
    Board Portfolio group: Operational Excellence


    021 824 791
    Dallis Parker Waters
    Dallis Parker WatersAppointed Board Member
    Board Portfolio group: Operational Excellence


    021 446263
    Karllie Clifton
    Karllie CliftonAppointed Board Member
    Board Portfolio group: Membership and Advocacy


    021 684 892
    Sash Nukada
    Sash NukadaTechnical Sub Committee Convenor
    Technical Sub Committee (TSC)

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